It starts with a scroll through Instagram. You see an influencer glowing with energy, touting a new 30-day challenge that promises to banish bloating and melt fat. It sounds rigorous, but the results look undeniable. You think, maybe this is the one. Maybe this is the specific set of rules that will finally unlock the version of yourself you’ve been chasing. You buy the supplements, download the app, and clear your pantry.

Success often demands sacrifice. For the high achievers of the world—the CEOs running multinational corporations, the Broadway actors performing eight shows a week, and the business leaders driving innovation—the first thing sacrificed is often personal health. You spend your days optimizing revenue streams, rehearsing lines, or managing teams, leaving zero mental bandwidth for planning meals or programming workouts.